Internet marketing is not that difficult. When I hear people complaining that they can not get it figured out, I just have to laugh. The truth is that to be a successful internet marketer there are many facets to master, but the biggest one is how to market the right keywords.
Key words are words that people use to find things on the internet. To make it simple, it is what they type into the search box within their favorite search engines. Of course, if you are an online marketing person, then you want your websites to show up in the top of the search results so the targeted traffic will come directly to your site and buy something. That is what we want, but how do we know they best key words to target?
The answer is simple: the human ones! As a marketer, you have to learn to think like a human. That sounds strange to most people, but what you have to realize is that internet marketers search and utilize the internet differently than regular users. Once you have drifted into the world of online sales and marketing, your thinking changes. If you can continue to think like regular folks and target not only the right key words, but the right modifiers, you will do well.
The good news is too that most of these key words are not being targeted by other marketers. We call these “long tails” and they are the best ones to make money with. Next time you set out to make some money with internet marketing, be sure to target the same key words the humans are using! Chances are that if you can do this, you will be making some pretty good money in almost not time, and of course, isn’t that what we are trying to do?
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