There are many ways to sell wholesale jewelry on the Internet, but not every method will be successful all the time. That is why it is important to have several alternative distribution channels. The great thing about selling wholesale jewelry online is that setting up your distribution channels does not require a middleman or broker. Before the Internet became a standard means of distribution for wholesale jewelry, the manufacturer had to sell through a broker who then took a cut of the profit in order to deliver the goods to the retailer who then sold to the consumer. As you already know, the Internet has allowed the manufacturer to not only bypass the broker, but can also bypass the retailer and sell directly to the consumer.
This type of wholesale jewelry distribution can be accomplished through several online sources. But the most established source for this type of jewelry sales is Ebay. As many people know, Ebay started out as an online auction house for everything from watches to computers, to stuffed animals, to cars, to houses. And although Ebay is still a means of distribution for these items, they have drastically upgraded their technology since their founding in the mid-1990s.
The thing that has made Ebay a great tool for wholesalers is that you can sell more than one item at a time. That sounds like an obvious statement but it wasn’t so obvious back in the day. In fact, it wasn’t even possible back in the day because Ebay started out with a format that allowed you to sell one item at a time to the highest bidder. This system was okay for individuals looking to sell their one-of-a-kind glass vase collections, but not for the wholesale jewelry professional who needed to move 20,000 jewelry pieces.
Fast forward to today and you can go on Ebay and find thousands of auctions for wholesale jewelry lots in which you don’t have to wait for the highest bidder. Instead the wholesaler can offer the entire lot of jewelry (maybe 100,000 pieces in come cases) for sale immediately without having to wait for the auction to be over. This is one of the many reasons that wholesale jewelry professionals sell (and buy) on Ebay.