Monthly Archives: July 2011

Benefits Of A Business Name Generator

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Having a company name that is recognized is one of the more difficult tasks when it comes to starting a business. The initial impression people get is often the most powerful, and how people are first introduced to your business is via a name or logo. If people like your name, they are much more likely to check out what you have to offer. For this reason, it may be ideal to let people well versed in this territory to find a name for you, instead of trying to come up with one on your own.

There are a lot of creative business names out there that can be gotten from experts. Getting a name from a professional that is better suited to drawing in customers is one of the best business decisions you will ever make. This process will set you up for success from the very beginning.

A business name generator is ideally going to do several things. First, the name of the business should clearly establish what you are trying to sell, or the industry you are in. The name should also reflect the general attitude that your business has. If you work in a professional setting, a funny sounding name is probably a bad idea. But a humorous name might be well suited to a toy company or something that targets children. Establishing your customer base will help come up with suitable business name ideas.

People who work with a business name generator are experienced in the marketing tactics that are necessary for a business to get off the ground. One of the problems many people run into is being unable to have a simple name. The shorter your name is, the easier time people will have remembering it. They are adept at being able to come up with perfect mixture of form and elegance for the name of your company. Having someone else figure out the name for you can save a lot of time as well. You can avoid sweating over the perfect name, and concentrate on other important details crucial to a beginning company.

If you have issues coming up with a good name, or think you have a great one, but just want more ideas, you may want to ask the experts for business name ideas. A business name generator can be the difference between thousands of interested customers, or failing, because your company fails to attract sufficient publicity.

Selling on eBay: When to and When Not to Sell

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The top online auction site, eBay, is touted to be better than sliced bread for making a little extra money. Of course, retailers use eBay for successful and continuous selling, but for the average, “John Q. or Jane Q. Public,” it may not be worth the time and effort, depending on what you have to sell.

Both in the ether world of the Internet and in the terrestrial world, retail and wholesale sellers work on volume. Selling individual items with no repeat stocking rarely reaps financial gain, and the experts set their prices accordingly.

What you are actually selling when you place that novelty cuckoo clock you made in the eighth grade isn’t just that one-of-a-kind item. You are selling man-hours—how long it takes you to set up your eBay account, your merchant listing, item description, photo, inquiry follow-up time and dispute resolution time and effort—not to mention managing the other aspects of your auction, such as repeat placement if your minimum price isn’t met. Is that clock worth your time to post on eBay, or might you be better served by selling it, for example, to a pawn shop or in a yard sale?

The auction site provides eBay sellers the option of creating an eBay storefront, which might streamline some of the process. But those cost you money: Are your price tags reflective of that additional fee?

Selling on eBay is possible, but adjust your sights a little and sell collections, multiple-item groupings or packages. Your asking price increases, and you spend less time and effort per item, increasing your overall return.

For example, your baseball card collection comprises mostly common cards, but you have a few rookie cards that are in decent shape. Sell the entire collection as a group and use the rookie cards as focal points. Your asking price goes up. You spend the same amount of time setting up and managing the auction, and your shipping price—paid for by the winning bidder, of course—is identical in USPS one-price shipping.

If you have a rare album, and both it and its cover is in mint condition, absolutely sell that separately. Bump up your minimum bid to reflect about 10 to 20 percent lower than collector prices. That rare album will sell better than any loaf of bread—sliced or not! Then place the rest of the collection for sale as a combined unit.

Baked goods, believe it or not, are excellent sellers. However, it’s important to build your eBay reputation before you ask fair market prices. Stress overnight shipping or local pick-up only. Make sure the customer pays shipping costs. One successful marketing tool is to offer a 2-for-1 bonus to the winning bidder. Set minimum pricing, of course, but don’t make it higher than a generic price in the grocery store. You’ll be creating your own eBay “brand name” as your buyers send all that high praise for the quality of those cookies or cupcakes or pies. When you reach high rankings, maybe even the coveted “power seller” ranking, you’ve got it made—or baked.

Choose well your method of selling for extra money. Make the wiser financial choice by considering the “operating costs” and not just a price tag.

This post was contributed by John Walker, who writes finance news for a payday loans site. John lives and works in London, UK as a financial analyst.

 

How To Make Extra Money With The World Wide Web

If a person is wondering how to make extra money, they should no further than their Internet connection. That is right… even in a bad economy, there are hundreds of money making opportunities online. Things might be even better now, as an increasing number of companies are turning to the Internet for cheap work. You just have to know what to look for.

Freelancing writing is one option available for people with decent English skills. The recent Panda algorithm from Google has increased the need for good writers. To find opportunities, advertise your services in an Internet marketing forum. If you only write articles, you will get paid $1 to $5 per piece; if you throw in e-books and websites, you could make hundreds per project.

Graphic design is another alternative for making extra money. Crowd-sourcing networks like Fiverr and Mechanical Turk have hundreds of clients in need of artists. You can expand your opportunities even further if you advertise to webmasters, self-published authors and anyone else in need of royalty-free images.

Finally, you can become an online secretary. With this line of work, you would type up files, answer phones and schedule appointments. If you would prefer a more focused career, you can work with a company’s help desk services department.

In conclusion, you no longer have to wonder how to make extra money. If you have an Internet connection, you already have access to an unlimited number of jobs. Just use caution, as you do not want to be sucked into a scam. Never pay money for an opportunity, and do not give a company your Social Security number without checking previous references. To do this, you can check a freelancing forum. If a company has been around, they will automatically get reviews from established freelancers. The same is also true for companies that are scams. Either way, always do your homework before signing your name on the dotted line.

How to Publicise Your Business Online

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Image via CrunchBase

Traditionally businesses used blanketed forms of media advertising such as through the newspaper, TV or radio and whilst still very effective they lack personal quality and are often far to expensive for many businesses to consider.  Fortunately we are in the age of information and the internet offers a wonderful opportunity whereby you can market your business online through free do it yourself strategies, which is why having an internet business can be such a powerful tool when it comes to getting your message across to a large audience.

Many people create websites and make the mistake of thinking that simply by having an online presence and getting it hosted by a service provider that it is enough to get their site noticed, unfortunately however as with traditional advertising it is a highly competitive environment with some 100,000 new websites being created a day, so in order to get an impact on the net you have to be really creative in order to generate high quality traffic to your site. The following article looks at some of the opportunities available to you  that will help to promote your site in order to give you direct access to your target market
Newsletter: If you have been thinking about how to advertise your business to a diverse audience, by simply publishing an ‘opt in’ newsletter once a month via email, that contains insightful and interesting news is a great way to build relations and generate sales.  By getting a potential customer to sign up for a newsletter you can continue to market to them over and over again, using it as a powerful tool for engaging your customers, saying what you want, when you want.
Classifieds: Craig List, Trade Me, Gum Tree and Trading post are all additional online classifieds that can be used to advertise your products and services.
Social media: My Space, Bebo and Face Book are excellent network marketing avenues that can be used to help promote your business. A social profile provides an opportunity for businesses to extend communication and network, building a community of people who are interested in the products and services their business has to offer.
Blogs: Think of these as online journals, a one-stop information blog which you can create in order to engage connections, create visibility and generate advertising revenue. A blog is a great tool for building strong relationships with your target market as well as being a low cost means of PR that can be used to establish your expertise and online positioning.
Content: Creating fresh new informative content, will encourage your potential customers to stay on your site longer and buy into your brand. The other added benefit is that Google rewards sites with lots of content that is updated regularly with in bound links, which helps to get your web pages ranked higher driving more organic traffic to your site.
Keyword searches: Run keywords through the body of your article and include them in the title that you are writing about, this helps to make your site more attractive and accessible to search engines.

The most important aspect of Internet marketing is integration, because there is nothing more frustrating for a customer then having to hunt around for contact details. Make sure everything is linked in, from your domain name to your blog and your website and if you are on eBay clearly display your contact details, Skype address, PayPal details and domain name ensuring everything is clearly linked back to your web address.

Four Alternatives to eBay for Businesses

Whole Sale Designer Handbags

Many business owners investigate eBay when they are considering selling their products online. While this is a viable option for many businesses, you should consider these four alternatives to eBay before you choose an online venue for your business. Each offers services that differ from eBay that may be better suited to your business model.

iOffer.com

While iOffer.com is similar to eBay, their selling formats offer several advantages over eBay. You automatically receive a store when you upgrade to a seller account. The store and all listings are free, and you will only pay a fee when your item sells. In addition to an auction format, you can also accept offers and sell at a fixed price. Swaps and trades are another unique feature of iOffer.com that may be useful to your business.

Amazon.com

Amazon.com allows you to sell products using their online marketplace. You can create either an individual or business account, each with different features. Both accounts have the option to use the Fulfillment by Amazon program, allowing you to store and ship your products from Amazon.com fulfillment centers. Individual accounts will incur fees only when an item sells and are appropriate if you sell less than 40 items per month. Professional accounts have a monthly charge but also have lower selling fees than individual accounts. You can add your own products to Amazon.com with a professional account, but individual accounts are limited to existing products.

Etsy.com

If your business creates handmade items or sells craft supplies or vintage products, Etsy.com is a compelling alternative to eBay. Items must be hand made by you, over 20 years old or be commercial or handmade crafting supplies. You will receive a free store, and although fees are charged for listing items, the initial listing period is four months. Etsy.com has a unique culture and exceptionally loyal buyers, making this a profitable alternative to eBay.

TIAS.com

Businesses specializing in antiques, fine art and collectibles may find TIAS.com to be an excellent alternative to eBay. TIAS.com has numerous plans and options for online sellers, and they are willing to help you find the best business model for your needs. Auctions, fixed price listings, various store formats and several levels of customer support are available. TIAS.com does have a minimum fee requirement, but if your TIAS commissions are higher than the minimum fee, you pay only the commission. Other services provided by TIAS.com include submission of your auctions automatically to eBay and sending your listings to over 2000 classified ad networks.

Moving on from eBay

eBay may be big, but as the fees keep on increasing, even some established eBay businesses are beginning to consider moving on to pastures new – including their own e-commerce websites. Setting up your own website is a tricky process for first timers, you need to consider hosting, design, learn how to build a site and market it, but it is a good investment for the long term success of your business.

Start by reading about some of the major web hosts and what makes them good or bad. Here is a Go Daddy Review to get you started.

The Benefits of Email Marketing Software

Wholesale Directory

If you are looking to take your company‘s marketing efforts online, you may be considering email marketing techniques. With the use of email marketing software, you can easily achieve your goals. You will be able to stay in contact with customers on a regular basis in order to attract them back to your business in order to make more sales.

What is included in this software? You can manage all of your business contacts with the use of the system. You will not have to worry about losing customer email addresses. You can also create customized emails that contain your business logo and images. If you are sick of unprofessional emails, you will be wowed at your new ability to create great works of art. Your customers will actually want to open up your emails to learn about your company‘s latest happenings.

This is a powerful business marketing service because it allows you to manage your entire email marketing plan with the use of one very simple program. Not only can you schedule and create emails, but you can also analyze your marketing success. You can take advantage of powerful reporting tools so that you are able to see if your plan is working. Some of the things that you can measure include how many customers actually open your emails and how many links are clicked. With this business marketing service, you will be able to make improvements for the better.

Take your marketing campaign to the next level. If you have yet to bring your efforts to the online world, now is the time to use email marketing in your business plan. You will find that you are able to reach many customers so that you can spread the word about your products and services. Take advantage of email marketing software in order to bring your business to the next level.