Writing Great Auction Descriptions
Creating a listing on eBay is only the first step of selling products. If you want a good number of people to bid on your auction, they must be comfortable with the item description and understand the product or service you are offering. A great item description is essential. Be honest and appealing so buyers will compete for what you have to sell.
Important description pieces include the title and the body to start. Both should be cohesive so the bidders understand the item you have up for auction. They should have a good picture in their minds of the item before reaching the photos you have provided.
Beginning with the title, writing visual and specific is the best way to create the title. What draws your attention when you look at eBay auctions? Use some of those same phrases and ideals.
For instance, “Red dining room dinette.” Doesn’t tell the bidder much about the item you have for sale. But adding details with “Authentic 1956”, “Oak”, and “Farmhouse” gives a more visual description. Adding the condition to the title can also be helpful.
Test Good Descriptions
Detail the features of your item using attention-grabbing phrases in your description. Make sure to cover every detail that someone buying the item would like to know. Answer every question before it is asked.
If you’re selling a printer on eBay, you should include the manufacturer, the make, does it print in color, how many prints can it produce in a minute, the age, does it have a USB connection, how about a scanner, and can it make copies? All these details will want to be known by the person purchasing the printer.
The more information you give in the description, the better. Your desire is to have every bidder fully consider your product before returning to the search results. Take time with your description and test a number of different descriptions when you are selling the same item multiple times. One description may produce better results than all the others.
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Writing Great Auction Descriptions by Steve