Tag Archives: Office Products

Top Tips on How to Use Business Envelopes Promote Your Company’s Brand Name

The Entrepreneur's Phone System

The success of your business depends on how far you have been able to be different from others. The brand identity that you create should be consistent, relevant and appealing to the public.

There are several methods through which you can establish brand identity and printing a business envelope is one of them. You have a number of uses with your business envelope and it is one identity that will carry your name across several shores. The way you design your envelop will influence your target segment and if you create a unique design for your company it will be remembered and maybe cherished too.

Before you design a new envelop branding your company and bearing your name, you need to consider certain things. Only then can you make full use of it.

Know the target group: You should always be aware of the changing trends in customer behaviour. They may not appreciate the old tried and tested methods of marketing, so observe the market around you, note what your competitors are doing and come up with a unique idea for your envelope.

Get your target group to respond: Sometimes your target segment might be bored with what they have been seeing day in and day out. And they want something that is totally different from the others that might seem mysterious and attractive.

Keep your goals in mind: You must be able to come up with business envelopes that promote your goals. When you divert from the paths of your goals you will never reach anywhere. The envelop you design should symbolize your brand and your motto.

Areas where you can use business envelopes:

The envelopes that you design for your business can be used to contain newsletters, brochures, business announcements and press kits. So you must have guessed by now how varied and wide your target segment is. Millions of people will get to see your business envelopes, so make it as unique as possible, the more professional your envelope is, the more sturdy your image will be. These business envelopes are the most effective tools of communication. And they have a great visual recall compared to other advertising techniques.

What to include in the envelope:

Your name: It is very important. Your company name is how people are going to remember you by. Make it in good print, bold and readable so the name will be remembered even if your audience doesn’t pay much attention to it. It also gives professional appeal to your company and the name it seeks to create.

Colours that define your brand: Make sure the colours are included because people, just by seeing them should understand that it is your company. Colourful designs and shapes are always appealing to eye and great for recollection. A coloured logo enhances the brand name.

Contact details: Your company name and details of the venue (mainly, the address of the company) should be specified. All the details should be precise and accurate so people can contact you whenever they need to. Telephone numbers are a must.

 

Allen Richard is a keen author looking to share information in wide array of topics to help businesses. For more information about envelopes, please visits Ace-envelopes – http://www.ace-envelopes.co.uk/

 

Why Some Organizations Don’t Invest in Office Décor

The Entrepreneur's Phone System

There are several major reasons as to why some organizations don’t invest in office décor. We are coming from a background where anybody who is a keen observer of these things is likely to notice huge differences in terms of how various organizations seem to view the whole office decoration thing. There are some organizations which, seemingly, take it very seriously and commit considerable sums of money to the purchase of office decorations. Then there are other organizations which either seem to be incapable of spending money on office decorations, or organizations to which office decoration is simply not a priority. Simply put, there are some organizations which don’t invest in office décor. We are interested in knowing why that is the case. And is where we come to learn that some of the major reasons s to why some organizations don’t invest in office décor include:

The inability to afford office décor. There are some organizations whose leaders would love to decorate, but whose financial reality is such that they can’t afford decent office decorations. So they opt not to decorate, rather than decorating with cheap décor items (which may backfire and make them look worse). While decent office decorations are expensive, they can’t be termed as very cheap either. An organization which is struggling financially is likely to have other priorities, and things like office decorations are usually only thought about once the more immediate issues are dealt with.

The nature of some organizations’ operations. There are, for instance, some organizations whose operations are such that their investment in costly office decorations would be frowned upon. An apt example here is that of charity-funded organizations. The nature of operations run by such organizations is such that, if they spend much money on things like office décor, their sponsors may end up feeling that their monies are being misused, and thus withdraw support. The people leading these organizations may desire the best décor, but knowing the sanctions they are likely to suffer if they buy seemingly extravagant items with their donors’ money, they opt not to buy the décor items in question.

There are also other organizations whose operations are such that each and every purchase has to be very carefully deliberated upon, and approved by a long chain of bureaucrats. Government agencies are in this category. The people leading such agencies find that if they were to buy office décor, they’d need to justify the expenditure to too many people (and it may be hard, if not impossible, to justify this expenditure to some folks anyway). So they opt not to recommend purchase of office décor items like an office chair mat, which may end up making them look ‘petty’ to higher bureaucrats, who may not even understand the importance of such office decoration items in the first place.

The lack of knowledge on the benefits of proper office décor. Simply put, if the people occupying the top echelons of an organization lack keen understanding of the benefits associated with office decorations, they are unlikely to approve expenditure of money on office décor items.

Business Cards Galore

Like confetti at a wedding or loaves of bread in a bakery, business cards are ubiquitous. They’re used by people in different walks of life; from salespeople to office staff, mechanics to school teachers, the business card, it would seem, is an important part of working life.

There are various kinds of business cards and in recent years throngs of card bearers have been switching from the old 20th century black and white cardboard business card to modern, more sophisticated and futuristic clear business cards. These cards, of course, are not cheap and those without the wherewithal have to search for cheaper cards. There are companies that want to keep up with modern times and provide their staff with plastic business cards; however these firms also try to save money, so they look for cheap double sided business cards. There are, no doubt, card manufacturers and printers that do produce and retail cheap business cards.

A quick search on the Internet and these managers and bosses are bound to find a printer who deals in cheap double-sided business cards. One has to beware, however, some of these cheaper versions will not last more than a few months. If, as one of these managers or bosses, you’re concerned about quality, order clear business cards; these are just as good. The only difference is that only one side of the card is printed on.

The galore of business cards is incredible and each month or year, a new version is introduced into the business card world. These new introductions are, more often than not, clear business cards and their designs and thicknesses change often. Companies, wanting to save a buck when these new versions come out, are best to wait until the price falls. At that time they’ll be able to pick up some cheap double-sided business cards for a song. However, always remember to be a frugal shopper.

  • Business Card Tricks to Delight and Annoy Clients (freelanceswitch.com)