Tag Archives: Google

Using a Photo Contest to Promote Your Business

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Coming up with exciting and unique ways to promote your business can be a challenge. Promotions such as discounts and giveaways can be great for attracting customers. Another good idea is to hold a contest. People love a good opportunity to win something. While you can have a very straightforward sweepstakes, you can also spice it up by making it a photo contest. By inviting people to enter their photographs in a contest, you’ll be giving them a fun opportunity to get creative, show off their personalities and skills, and win something they’d love to get.

Why a Photo Contest?
Photo contests are popular, but each one is unique. It invites your customers to show off something about themselves or their personal lives, and it gives them an opportunity to express themselves. They’ll enjoy doing it, and as a business you’ll enjoy getting a closer look at your customers. You’ll learn about the things they enjoy and the things that matter to them. This knowledge will only help you improve your brand. Photo contests are attractive and encourage greater participation with your company, especially because they’re often entered through your website. People will spend more time on your website, especially if they can check out the other entries. It really creates a win-win situation for everyone. There is something very endearing and personal about a photo contest that makes it especially attractive.

Get Creative
There is a lot of room to be creative with your photo contest. The theme of you contest can be anything at all. It should be something that relates to your industry. For example, if you sell baby products, encourage people to submit photos of their children. There are endless possibilities within each theme, such as photos of kids being silly, having tantrums, visiting their grandparents, doing art projects, or absolutely anything. From there, you can also integrate your business. You could make it a requirement that the kids in the photos are wearing or using your products, for example. This could be a great marketing tool to show off real-life uses for the things you sell. The more interesting or entertaining your photo contest, the more people will want to enter it.

Make It Worthwhile
Because entering a photo contest requires a little bit more effort than a normal sweepstakes, it will have to be worthwhile for participants. Depending on your budget, this could be done many ways. Most importantly, you’ll want to have a really great grand prize. The grand prize alone should be enough for people to want to get out the camera and upload a photo. But you could also consider giving additional motivation. For example, you could offer a special coupon to everyone who enters a photo. You could create prizes for second and third place, also.

Judging
A photo contest is also different because you can’t just pick a random winner out of a hat. Well, you could, but that would lower the excitement level and won’t encourage people to take exciting, quality photographs. Make sure the rules are clear on how a winner will be chosen. You could pick the winner yourself based on creativity or appeal, or you could open up voting to everyone who visits your website. This is a great way to boost customer engagement and encourage people to participate. When it’s over, make sure to display the winners on your website.

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Performance Based SEO: Pay For What You Get

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The 20th century boasted many leaps in technology but these seem to fade when compared to the 21st century advent of Internet marketing. A phenomenon that was jeered by big businesses as a fad is now the craze and everyone is scrambling to set up an online presence. However, creating a website does not translate into instant sales. Most of the websites are driven by reports such as the one by the Internet Data Corporation (IDC) indicating the number of users will shoot by 40% to 3 million by 2015. Your website can only succeed if you exploit the service of a performance based SEO company.

SEO is all about raising your search engine ranking which translates to more traffic and higher sales. It involves the use of different techniques but the traditional ones are now being surpassed by the performance based practices. Initially all the SEO firm needed to do was to raise your ranking by nook or crook which could even lead to penalties by search engines. However, the performance based services do not involve payment in the initial stages and you only pay after the agreed results in terms of ranking and traffic are achieved. The contract runs for an agreed duration of time as the SEO experts try different techniques including redesigning the site and content to increase your site’s visibility.

There are many benefits of this SEO option. Firstly, the process has a money back guarantee and your investment cannot be lost. If the firm does not meet its end of the bargain, you will part ways as per the contract’s agreement. With the traditional SEO services you might lose your money when the contract comes to an end without achievement of the desired ranking. In addition, this option is geared towards conversion rate optimization where all the techniques used aim at bringing relevant clients. This increases the likelihood of qualified sales leads and higher (ROI). The traffic is also enhanced because the onus is on the company to meet their end of the bargain to be paid. Your e-commerce business will also benefit immensely in terms of design as these experts try to redesign it to draw more traffic and improve the content.

Choosing the right performance based SEO firm is a daunting task. The first thing you should check is their mode of operation. All the services must be white hat and hence paid links, link farms and spamming should never be used. In addition, demand for regular reports to assess the links being used and the PR of directories where articles are being published. It is also important to ask for references online and also checking business reviews on the sites especially on the options before committing yourself to the firm. Finally ensure you understand every detail in the contract to avoid legal tussles in future. When you do this, you will be able to increase the opportunities held by the Internet.

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The Value of Link Building Services

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If you have a website, you should take the time to look for link building services. Link building helps to increase the search engine ranking of your website. This means that this kind of service will cause your site to move up in the search results. Building backlinks is the cornerstone of good search engine optimization.

For example, without this kind of service your site might be listed at the 44th site in the search engine results, but with link building it might move up to the 15th spot or even on the first page of Google.

What is Link Building?

It is a SEO tactic designed to increase your website’s visibility and popularity. It is only one tactic used by SEO service providers. When you are looking for someone to provide an affordable SEO service, you will want to make sure that they include link building services in their package because it is very important.

Building links involves placing links to your site on other sites. The more links that you have pointing to your site, the better. A search engine sees these links and uses that information (and a lot of other information) to calculate your SERP or search engine results page.

One Way Links, Reciprocal Links, Backlinks, and Internal Links

Part of understanding what a link building service does includes learning about the different types of links. One way links are links on other sites that direct people to your website. These are called one way links because you do not have a link on your site that directs people to the other site. If two sites have links that direct people to the other site, they are called reciprocal links. This type of link is commonly found on blogs.

One way links are better than reciprocal links because search engines assign them a higher value. This means when you find a SEO company that offers link building services, you want to find one that focuses on building one way links. This is generally the type of links most reputable SEO services provide. Any link that links back to your site is referred to as a backlink.

Internal links are also an important part of building a good, optimized website. These are links that link pages within your website. These links help people find their way around your site, and they also help search engines navigate your site. Still, it is important not to go overboard with internal links because excessive internal linking can be confusing for your visitors, and it does not help improve your search rankings.

If you want your business to succeed, you want to find a SEO services company that is well rounded and offers a variety of important things like link building services.

 

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Tips On How to Make Money on the Internet

Making money online is probably an area that generates a lot of interest. There is a lot of content, good and bad, online on how to make money on the internet. Some of the advice given online is as a result of reaction to the high number of keyword volume for this search and some content is only written to generate hits from search engine rather than provide useful information on the subject. Let us examine objectively some options, you may want to consider if you want to make internet money.

Adsense: Many newbie bloggers have started quick blogs after getting advice that they are likely to make a lot of money from Google Adsense. The reality with Google Adsense is that you need to have a lot of web traffic plus a considerably high click-through-rate. It is possible to achieve both, but improbable to get the six figure income suggested by some online marketers. In my opinion, certain subjects and niches are likely to have a very low click-through-rate because there are few ads that will match such a subject. One of the most saturated blog niches is the personal journal niche where people secretly and anonymously reveal their secrets and personal views on various subjects. Such a blog is likely to have few ads (from Adsense) that may be of interest to blog viewers and therefore will have a low click-through-rate.  Tutorials on various subjects are likely to have a higher click-through-rate because users are likely to click on the links as they look for more resources.

Affiliate Programs: Affiliate programs, according to some bloggers, is the next big thing for those looking for new ways on how to make money on the internet. Some of these sentiments are expressions of disappointment after failing to make money with Adsense and blogs. Affiliate programs are great.

However, new online marketers are likely to lose a lot of money if they are to make money. It is very important for an online marketer to discern the right products to promote before joining new affiliate promotions. You must choose products with caution and take time to see if they fit in with your blog or website. This means you must know your users their feelings and fears. If you have a blog you must continually engage your users in order to understand them. This is invaluable when you try to sell a new product and find ways on how to make money on the internet.

Mathias Jensen
Making Money Online

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Increasing your PR – Google Page Rank

PR is the abbreviation for page rank. If someone mentions online that their website is PR1 or PR2 that usually means that the website is located on the first or second page rank of search results in Google. It is important to get your website on PR1 because once you do you will receive a lot of traffic to your website. A website without any traffic is useless especially if you are trying to sell something on your website.

People make websites for many different reasons some people make them to keep a record of their life or thoughts and other people make websites to make money from. Of course if you have a personal blog set up you probably do not want the entire internet getting a glimpse into your personal life. However, if you want to sell something with your website you will want to get as much traffic to your website as possible so that a lot of people buy your product.

You can’t expect to sell anything or make any money off of a website that does not receive any traffic. So once you set up your website and you have a basic idea of what you want to do with it you need to work on content. Website content is anything you put on a website; usually articles, but pictures and videos also count as a form of content. Either way you should focus in writing well written articles about the topic of your website. If the articles you write are interesting you will slowly start to build a following of devoted readers.

If you write articles that have lots of spelling mistakes and poor grammar you won’t be able to build a proper fan base because no one will be able to understand what you are trying to talk about in your articles.

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How To Make Extra Money With The World Wide Web

If a person is wondering how to make extra money, they should no further than their Internet connection. That is right… even in a bad economy, there are hundreds of money making opportunities online. Things might be even better now, as an increasing number of companies are turning to the Internet for cheap work. You just have to know what to look for.

Freelancing writing is one option available for people with decent English skills. The recent Panda algorithm from Google has increased the need for good writers. To find opportunities, advertise your services in an Internet marketing forum. If you only write articles, you will get paid $1 to $5 per piece; if you throw in e-books and websites, you could make hundreds per project.

Graphic design is another alternative for making extra money. Crowd-sourcing networks like Fiverr and Mechanical Turk have hundreds of clients in need of artists. You can expand your opportunities even further if you advertise to webmasters, self-published authors and anyone else in need of royalty-free images.

Finally, you can become an online secretary. With this line of work, you would type up files, answer phones and schedule appointments. If you would prefer a more focused career, you can work with a company’s help desk services department.

In conclusion, you no longer have to wonder how to make extra money. If you have an Internet connection, you already have access to an unlimited number of jobs. Just use caution, as you do not want to be sucked into a scam. Never pay money for an opportunity, and do not give a company your Social Security number without checking previous references. To do this, you can check a freelancing forum. If a company has been around, they will automatically get reviews from established freelancers. The same is also true for companies that are scams. Either way, always do your homework before signing your name on the dotted line.

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