Tag Archives: Brand

Secrets Of E-bay Success

Improved Selling Position on e-Bay

If you are interested in finding out how to become one of the many successful people currently using online retailing to market their wares, consider the following guidelines guaranteeing you an improved selling position on e-bay.

It is imperative that you qualify your professional presence to potential online buyers, as this will in turn generate greater revenues in the long term.

1.  Select a memorable user-name: nothing goofy
2.  Consider paying a professional designer to develop your logo
3.  Attract customers by creating a brand identity they can trust
4.  Create a list of all benefits and features of the product; take your time on this one
5.  Offer more than one photograph, depicting product from all sides (no stock photos)
6.   Sell yourself with free advertising on the About Me page, including a picture of yourself
7.   Input all appropriate keywords to attract customers from the search engines
8.   Use Pay-pal as a payment option to entice international buyers
9.   Be critical about which category heading you list your product under
10.  Include the shipping cost in the price of the product to offer “Free Shipping
11.  Select a relevant title that will grab the buyer’s attention
12.  If you are just starting out, become a buyer before you become a seller
13.  Quickly build a high feedback score by selling a large quantity of one thing for a very low price, ship the orders quickly, post positive feedback about each buyer, and then promptly email requests to each person to return the favour
14.   Check your spelling; twice
15.   Don’t over-price the products
16.   Include a thank-you note with the shipment

You will find there is no shortage of advice for improved selling position on e-bay. The items listed above are a quick summary of ideas that have worked for many. By combining them with good business ethics and perseverance, you too can build your own online success!

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Top Tips on How to Use Business Envelopes Promote Your Company’s Brand Name

The Entrepreneur's Phone System

The success of your business depends on how far you have been able to be different from others. The brand identity that you create should be consistent, relevant and appealing to the public.

There are several methods through which you can establish brand identity and printing a business envelope is one of them. You have a number of uses with your business envelope and it is one identity that will carry your name across several shores. The way you design your envelop will influence your target segment and if you create a unique design for your company it will be remembered and maybe cherished too.

Before you design a new envelop branding your company and bearing your name, you need to consider certain things. Only then can you make full use of it.

Know the target group: You should always be aware of the changing trends in customer behaviour. They may not appreciate the old tried and tested methods of marketing, so observe the market around you, note what your competitors are doing and come up with a unique idea for your envelope.

Get your target group to respond: Sometimes your target segment might be bored with what they have been seeing day in and day out. And they want something that is totally different from the others that might seem mysterious and attractive.

Keep your goals in mind: You must be able to come up with business envelopes that promote your goals. When you divert from the paths of your goals you will never reach anywhere. The envelop you design should symbolize your brand and your motto.

Areas where you can use business envelopes:

The envelopes that you design for your business can be used to contain newsletters, brochures, business announcements and press kits. So you must have guessed by now how varied and wide your target segment is. Millions of people will get to see your business envelopes, so make it as unique as possible, the more professional your envelope is, the more sturdy your image will be. These business envelopes are the most effective tools of communication. And they have a great visual recall compared to other advertising techniques.

What to include in the envelope:

Your name: It is very important. Your company name is how people are going to remember you by. Make it in good print, bold and readable so the name will be remembered even if your audience doesn’t pay much attention to it. It also gives professional appeal to your company and the name it seeks to create.

Colours that define your brand: Make sure the colours are included because people, just by seeing them should understand that it is your company. Colourful designs and shapes are always appealing to eye and great for recollection. A coloured logo enhances the brand name.

Contact details: Your company name and details of the venue (mainly, the address of the company) should be specified. All the details should be precise and accurate so people can contact you whenever they need to. Telephone numbers are a must.

 

Allen Richard is a keen author looking to share information in wide array of topics to help businesses. For more information about envelopes, please visits Ace-envelopes – http://www.ace-envelopes.co.uk/

 

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The Best eBay Marketing Strategy

ebay Marketing

The Best eBay Marketing Strategy

You have made the choice to start your eBay business along with millions of others and hope you can make enough money to take some nice vacations and possibly leave your job. You found the niche you want to sell products in and now you’re ready to do some marketing. Time is required to obtain a good eBay reputation but planning can reduce the requirement.

Never Done Marketing Before

Marketing is all about getting traffic to your eBay store and auctions so you get the most bids and the best price possible. Brand development through marketing channels is important so buyers feel comfortable when they reach your personally branded store.

Online marketing plans work for stand-alone website as well as eBay stores. EBay can be a launching pad to your own online presence that sells directly to customers without the eBay service assisting you. Keeping your costs to a minimum is the best strategy to increase your profit margins but it might take some investment to get the traffic you need to start your business.

The Steps Needed

Start with Word of Mouth – Tell people you know about your online business by sending them links through email, Twitter, or Facebook. Collect a group of people that are interested in your products and send them a newsletter once a month.

Signature Lines – Create a signature line on your email account so that every email you send will have an image and a link to your store. Create a catchy tag line that you can also make a part of your email signature.

Ask for Feedback – As you sell products on eBay, ask for customer feedback. Your reputation on eBay improves with each positive feedback rating that you obtain. Send out a nice email after your product is shipped to make sure the buyer received the product and approves of its condition. Mention customer feedback to them so they do not forget.

VistaPrint Business Cards – Have business cards developed by an online print company like VistaPrint. Include the business cards in the products that you ship. Hand out the business cards whenever you have an opportunity. And include a business card in letters to companies when paying bills or corresponding.

Customer Rewards – Repeat customers to your store should be rewarded. Develop coupons and offers for clients that return and purchase additional items. Give away shipping or discount shipping for anyone ordering more than one item.

Free Surprises – Include a freebie with each product that you ship. Something small that goes with the product will surprise the customer and make them want to do business with you again. If you can have the gift imprinted with your brand name, logo, and web address, this additional marketing will be extremely inexpensive.

Every step and ideal that you execute will become a part of your overall marketing plan. Increase your marketing budget as your business grows. Don’t rely on just one form of marketing but try new outlets and test the results for best performance. Don’t limit yourself, develop a plan that draws the most attention and traffic to you new eBay store.

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