CAT | marketing
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Ship Your eBay items Quickly
0 Comments | Posted by Steve in ebay selling, marketing, power seller, shipping
Ship Your eBay items Quickly
Shipping is the one part of your eBay business that you probably find uninteresting and uncreative. You would rather be buying more inventory and creating killer auctions that sell for top dollar quickly. You need to reduce the time it takes to ship your eBay items so you can concentrate on what makes the most money.
The first in reducing the time required to ship your eBay items is to print your postage at home. Begin using a service like Stamps.com, USPS, or PayPal to print your postage before you leave the house for the post office. Having a kit of everything you need to ship an item also reduces the time you would have spent hunting for the necessary packaging and labels.
Have a location and a set time where all you do is focus on preparing your eBay items to be shipped. Distractions will only slow you down and prevent you from getting back to what will earn you more money today. The eBay Waiting Shipping screen can be your best tool to package and ship everything required quickly and without error. Make sure to display photos of the eBay items on the Waiting Shipment page so you grab the right products for the completed auction.
Finally, not going to the post office at all is the best time saver possible. Schedule carrier pickup with the post office ahead of time. You can schedule the pickup time and estimate the number of packages. When the carrier arrives, hand him/her your packages that are already sealed and stamped and wish them a good day.
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4
Gaining Knowledge & Experience through EBay Selling
0 Comments | Posted by Steve in ebay selling, ebay store, marketing, power seller
Gaining Knowledge & Experience through EBay Selling
Successful business doesn’t just happen. According to an article in CNN’s Money magazine, small business fail five times more often than they succeed. Why? Most small business owners, despite potential, have no idea how to run a business, become wrapped up in excessive labor costs and have not put forth enough funding or efforts into marketing. When push comes to shove, business experience and professional knowledge surpass quality and talent by every stretch of the word. EBay can help. Becoming an EBay seller first can help avoid the first mistakes most small business owners make that cause them to lose their vision in a sea of debt.
EBay offers business owners a wide avenue of marketing and advertising potential, minimal to no start up costs, and detailed sales reports, inventory trackers and massive competitor costs and comparisons. Additionally, EBay makes it unnecessary to stock up on employee inventory so you can concentrate on getting your entrepreneurial start rather than pretend to be an HR professional. With high visibility, becoming part of the world wide EBay auction venue can make your success easier and help you learn a thing or two about business along the way.
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27
eBay Providing $0 Fee Auctions
0 Comments | Posted by Steve in auction seller, ebay selling, marketing
eBay Providing $0 Fee Auctions
eBay is adopting a new pricing structure and is providing auctions with a $0 insertion fee. Any individual seller can now pay no insertion fee if the bidding for an item starts under $1.00 and the item does not sell. There is a limit of 100 per month of these auctions that will not incur a listing fee. This is quite attractive to sellers in certain segments that can place auction items on the site for such a low starting fee.
Another great feature of the new pricing structure is the cap on insertion fees. For items that sell for over $25.00, there was no cap on the insertion fee rather it was determined as a percentage of the selling price. Now there is a cap on all auctions of $50.00. This will make more expensive items much for attractive to sell on the #1 online auction system.
The company is also taking steps to increase fixed price selling on their site which has been steadily growing over the years. Now the items that are being sold at a fixed price will be featured on many landing pages and listing fees can be as low as 3 cents an item when a seller list a larger quantity of merchandise.
This is new fee structure is similar to one it has used internationally. Larger merchants appear to be very excited about the pricing changes while some smaller merchants fear their fees will increase.
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2
The Best eBay Marketing Strategy
1 Comment | Posted by Steve in ebay selling, ebay store, marketing
The Best eBay Marketing Strategy
You have made the choice to start your eBay business along with millions of others and hope you can make enough money to take some nice vacations and possibly leave your job. You found the niche you want to sell products in and now you’re ready to do some marketing. Time is required to obtain a good eBay reputation but planning can reduce the requirement.
Never Done Marketing Before
Marketing is all about getting traffic to your eBay store and auctions so you get the most bids and the best price possible. Brand development through marketing channels is important so buyers feel comfortable when they reach your personally branded store.
Online marketing plans work for stand-alone website as well as eBay stores. EBay can be a launching pad to your own online presence that sells directly to customers without the eBay service assisting you. Keeping your costs to a minimum is the best strategy to increase your profit margins but it might take some investment to get the traffic you need to start your business.
The Steps Needed
Start with Word of Mouth – Tell people you know about your online business by sending them links through email, Twitter, or Facebook. Collect a group of people that are interested in your products and send them a newsletter once a month.
Signature Lines – Create a signature line on your email account so that every email you send will have an image and a link to your store. Create a catchy tag line that you can also make a part of your email signature.
Ask for Feedback – As you sell products on eBay, ask for customer feedback. Your reputation on eBay improves with each positive feedback rating that you obtain. Send out a nice email after your product is shipped to make sure the buyer received the product and approves of its condition. Mention customer feedback to them so they do not forget.
VistaPrint Business Cards – Have business cards developed by an online print company like VistaPrint. Include the business cards in the products that you ship. Hand out the business cards whenever you have an opportunity. And include a business card in letters to companies when paying bills or corresponding.
Customer Rewards – Repeat customers to your store should be rewarded. Develop coupons and offers for clients that return and purchase additional items. Give away shipping or discount shipping for anyone ordering more than one item.
Free Surprises – Include a freebie with each product that you ship. Something small that goes with the product will surprise the customer and make them want to do business with you again. If you can have the gift imprinted with your brand name, logo, and web address, this additional marketing will be extremely inexpensive.
Every step and ideal that you execute will become a part of your overall marketing plan. Increase your marketing budget as your business grows. Don’t rely on just one form of marketing but try new outlets and test the results for best performance. Don’t limit yourself, develop a plan that draws the most attention and traffic to you new eBay store.
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