It is important to the success of any company to have a marketing plan. You do not need a lot of money to spend on local business marketing. All you need is a little know-how mixed with some creativity. Read on to be able to come up with a decent plan to get some people coming through your doors.
A website is a must in this day in age. You do not need a web designer to build you a website. You just need to make it so people can find out what you are all about. Give well thought out descriptions of your services, what area you work in, and where you are located.
You need to attract customers to your website. You can do this by building profiles in online directories. Such places as the Yellow Pages, Angie’s List, Yelp, and if your city has a dot com, put a profile there.
Many times journalists, bloggers, and other writers will want to write a story about a new company in their town. Talk to people who work at the newspaper, local magazines, and talk about your business on blogs, threads, and Twitter.
Another way to get the word out is on the radio. Talk to the managers of radio stations and ask if they would be willing to talk about the new company in their town. Being talked about on the radio is a sealed deal that you will get customers.
You will need to make sure that your idea is fresh, something that will have people talking and writing about your company. So before you talk to anybody make sure you have a speech lined up ready to go. Otherwise nobody is going to want to talk about or write about a company so dull the owner cannot even get excited about it. Do these things and sure as ice melts into water, local business marketing will have your company taking off.
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