How to Publicise Your Business Online

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Traditionally businesses used blanketed forms of media advertising such as through the newspaper, TV or radio and whilst still very effective they lack personal quality and are often far to expensive for many businesses to consider.  Fortunately we are in the age of information and the internet offers a wonderful opportunity whereby you can market your business online through free do it yourself strategies, which is why having an internet business can be such a powerful tool when it comes to getting your message across to a large audience.

Many people create websites and make the mistake of thinking that simply by having an online presence and getting it hosted by a service provider that it is enough to get their site noticed, unfortunately however as with traditional advertising it is a highly competitive environment with some 100,000 new websites being created a day, so in order to get an impact on the net you have to be really creative in order to generate high quality traffic to your site. The following article looks at some of the opportunities available to you  that will help to promote your site in order to give you direct access to your target market
Newsletter: If you have been thinking about how to advertise your business to a diverse audience, by simply publishing an ‘opt in’ newsletter once a month via email, that contains insightful and interesting news is a great way to build relations and generate sales.  By getting a potential customer to sign up for a newsletter you can continue to market to them over and over again, using it as a powerful tool for engaging your customers, saying what you want, when you want.
Classifieds: Craig List, Trade Me, Gum Tree and Trading post are all additional online classifieds that can be used to advertise your products and services.
Social media: My Space, Bebo and Face Book are excellent network marketing avenues that can be used to help promote your business. A social profile provides an opportunity for businesses to extend communication and network, building a community of people who are interested in the products and services their business has to offer.
Blogs: Think of these as online journals, a one-stop information blog which you can create in order to engage connections, create visibility and generate advertising revenue. A blog is a great tool for building strong relationships with your target market as well as being a low cost means of PR that can be used to establish your expertise and online positioning.
Content: Creating fresh new informative content, will encourage your potential customers to stay on your site longer and buy into your brand. The other added benefit is that Google rewards sites with lots of content that is updated regularly with in bound links, which helps to get your web pages ranked higher driving more organic traffic to your site.
Keyword searches: Run keywords through the body of your article and include them in the title that you are writing about, this helps to make your site more attractive and accessible to search engines.

The most important aspect of Internet marketing is integration, because there is nothing more frustrating for a customer then having to hunt around for contact details. Make sure everything is linked in, from your domain name to your blog and your website and if you are on eBay clearly display your contact details, Skype address, PayPal details and domain name ensuring everything is clearly linked back to your web address.


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